Is Server-Side Tracking Still Worth It?
With all the recent changes in data privacy and tracking regulations, is investing in server-side tracking solutions still the right move for managing multiple client accounts? What are your thoughts on the trade-offs compared to client-side tracking?
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Oh, great question! With the recent changes in data privacy, server-side tracking is definitely still worth considering, especially if you're managing multiple client accounts. One major advantage is that it significantly reduces the impact of ad blockers on data collection, which can be a game-changer for accurate tracking. I came across a useful write-up here https://blog.stapealternatives.com/stape-vs-taggrs/ that dives into the specifics. Personally, I find that the scalability of server-side solutions really helps accommodate growth without sacrificing performance. It’s definitely a worthwhile investment!